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We run marketing experiments and write about our results here. Some of the results are good and some not so good. Either way, you can read about them here. Where do we perform these experiments? We try it on our own stuff as well as clients.

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2023 and Me

2023 and Me

It's almost 2023 and wow, what a year 2022 has been. First year of being a father. First year of owning a house in Austin, Texas. And first year of our new transition into the NEW and improved Dripify. We've gone through a lot of growth pains and transitions, but...

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Is Your SEO Guy Ripping You Off? Here are 10 Red Flags

Is Your SEO Guy Ripping You Off? Here are 10 Red Flags

I think this will be super helpful to everyone here since most of you are local service providers and SEO is absolutely important for you. I'm going to tell you the red flags of what to look for when hiring an SEO person.  Expectations — Setting expectations at the...

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How to Get a Sh*t Ton of Google Reviews

How to Get a Sh*t Ton of Google Reviews

Getting more Google reviews is simple, right? Yes, it is. But I get this question sooooooo often from clients and I thought I would address this “problem” and tell you exactly how to get more Google reviews from your clients.

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SEO Backlink Strategy: The Movie Poster Formula

SEO Backlink Strategy: The Movie Poster Formula

Back when I started my journey as a freelance web designer, I remember those days when I couldn’t afford anything other than ramen noodles.  And not even the real brand, I always had to go with the knock-off brand. It was during these early days that I was looking around for help in order to grow my freelance business and I stumbled across a site called Millo.

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How to Scale for Business Growth: The 3-Level Formula

How to Scale for Business Growth: The 3-Level Formula

If you’re a business owner and you’re struggling to figure out how to scale your business, then you’ve found the right article.  If things seem to be on a bit of a plateau, this 3-level formula that I’m going to share with you can get you back on the road to sustainable growth.

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How to Use Swag: Using Merchandise to Grow Your Business

How to Use Swag: Using Merchandise to Grow Your Business

There’s one particular aspect of business that a lot of people tend to ignore and I just don’t know why. And that is client retention. Throughout my career I’ve worked a number of different jobs and one of the common refrains I would always here from my bosses is that we needed to get more sales. That was always the focus.

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The Best Way to Create a YouTube Video (The Perfect Video Framework)

The Best Way to Create a YouTube Video (The Perfect Video Framework)

Everyone is talking about video marketing these days – it’s become a crucial component of your marketing toolkit because we’re still in the prime days of the medium.  If you’re not doing video, you need to start doing it right now.  Don’t miss out on this golden era of video marketing – you’ll kick yourself later.

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The #1 Growth Hacking Formula: The MRR Formula

The #1 Growth Hacking Formula: The MRR Formula

When you’re in your first year of your business, the sales cycle is something that is fiendishly difficult to get right.  You’re hustling, trying to make things happen – and it’s difficult because you just don’t have any momentum.  What this commonly leads to is a feast/famine cycle which we’ve all been through.

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The Real Way to Do SEO and How NOT to Get Ripped Off

The Real Way to Do SEO and How NOT to Get Ripped Off

When it comes to search engine optimization (SEO) there are a lot of so-called experts out there telling you a whole range of different techniques and strategies that will supposedly get you to the top of the search engine rankings.  But are these actually legit?  Are they worth all the money that you’re paying them?

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What Zoom Can Teach You About Opportunity (COVID-19)

What Zoom Can Teach You About Opportunity (COVID-19)

The COVID-19 pandemic has a lot of devastating impacts around the world but one of the most common ones has been its effects on small businesses.  Due to lengthy lockdown periods, businesses that didn’t have the resources to wait it out were forced to downscale, lay off staff, and in a lot of cases – close completely.  It’s been a blood bath.

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4 Reasons Why You Should Never Cold Call

4 Reasons Why You Should Never Cold Call

Cold calling is LITERALLY the worst. And I'm talking about both ends. You're a business owner or entrepreneur. You know those days where you are so freakin' busy with running your business and you have absolutely no time for anything else? Those are the days you wish...

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