The 6 Drip Sequences Every Business Needs for Email Marketing

by | Mar 16, 2022

4-Minute read

Hey, it’s me. I used to write emails every single week in real-time. This totally sucks because it was just another thing I had to do each week. But I told myself that if I could just get into the habit of writing weekly, then eventually it would become second nature and wouldn’t feel like such a chore. And you know what?

It didn’t f*cking work.

After a while, writing those weekly updates became one of my most dreadful things to do.

Email marketing sucks. Like seriously…who likes to write emails???

I do not. That’s for damn sure.

But the good news is that there is a way to design your email marketing plan to where there are hundreds of emails being sent all year round BUT you are only having to write 8-12 in real-time throughout the year.

Email marketing is a powerful tool for businesses of all sizes. But if you want to see results, you need to have a variety of drip sequences in place. What are drip sequences? They are email campaigns that are automated and sent out over a designated period. In this blog post, I’ll discuss the six drip sequences every business needs for email marketing success!

Lead Magnet Sequence

When someone opts into your lead magnet, they should immediately receive a confirmation email. This email should thank them for subscribing and provide the next steps on what to do with the lead magnet. For example, if they downloaded a PDF guide, the email might say something like, “Thank you for downloading our guide! We hope you find it helpful. Here are some other resources you might be interested in…” You can then include links to blog posts, video tutorials, etc.

Recommended Number of Emails: 5-7 emails
Time Duration of Entire Sequence: 1 week

New Client Onboarding Sequence

Once someone becomes a paying customer or client, they should receive an email (or series of emails) that helps them get started with your product or service. This might include information on how to use your product, what kind of results they can expect, and how to get the most out of your service.

Recommended Number of Emails: 5-7 emails
Time Duration of Entire Sequence: 30 days

Client Offboarding Sequence

If someone cancels their subscription or stops using your product or service, you should have an email (or series of emails) in place that helps them transition away from your business. This might include information on other products or services they might be interested in, discounts for future purchases, etc.

Recommended Number of Emails: 2-3 emails
Time Duration of Entire Sequence: 4-6 months total (1 email per month)

Want to skip reading this article and just purchase ManuDrips? We’ve written email templates that you can copy and paste and fill in the blanks to customize it to your brand. Save hours of time and get it. Click here!

Client Offboarding Sequence

If someone cancels their subscription or stops using your product or service, you should have an email (or series of emails) in place that helps them transition away from your business. This might include information on other products or services they might be interested in, discounts for future purchases, etc.

Recommended Number of Emails: 2-3 emails
Time Duration of Entire Sequence: 4-6 months total (1 email per month)

New Upgrade Sequence

When you release a new product or service, you should have an email (or series of emails) ready to go that tells your existing customers all about it! This is a great way to upsell your current customer base and get them excited about what’s new.

Recommended Number of Emails: 5-7 emails
Time Duration of Entire Sequence: 30 days

Evergreen Nurturing Sequence

An evergreen email sequence is a series of emails that you send out on a regular basis, regardless of whether someone is actively using your product or service. This might be a weekly or monthly email with helpful tips, interesting case studies, or inspiring stories. The goal is to keep your business top-of-mind so that when someone does need your product or service, they think of you first!

These emails are NOT time-stamped. This means you make zero reference to the day of the week, season or month of the year, or any dates. If you need to reference a time-stamp, look at the next category.

Recommended Number of Emails: 52-104 emails
Time Duration of Entire Sequence: 1 year (1-2 per week)

Live Broadcast Campaigns

Live broadcasts are a great way to engage with your email list in real-time. You can do Q&As, give exclusive discounts, announce new products or services, and more. These types of email campaigns are usually sent out as part of a larger marketing campaign and can be very effective in driving conversions!

These are time-stamped! If you want to send out holiday emails or have events, this is the category you place them in your email marketing plan.

Recommended Number of Emails: As needed throughout the year

Conclusion

There you have it! The six drip sequences every business needs for email marketing success. Which ones will you implement first? Let us know in the comments!

Okay, that’s it! If you like this post and you want more?

You can download our ManuDrips! It’s copy and paste email templates of all the drip sequences for only $297! You just fill in the blanks to customize it for you.

Click here to purchase!

Cheers,

HAVE YOU DOWNLOADED OUR FREE GROWTH TOOLS?

Home  |  Blog  |  Coaching  |  Lightspeed  |  Support

© Dripify 1997   |   Privacy Policy   |   Terms and Conditions  |  Made with ☕ in Austin