When you’re in your first year of your business, the sales cycle is something that is fiendishly difficult to get right.  You’re hustling, trying to make things happen – and it’s difficult because you just don’t have any momentum.  What this commonly leads to is a feast/famine cycle which we’ve all been through.

When it comes to search engine optimization (SEO) there are a lot of so-called experts out there telling you a whole range of different techniques and strategies that will supposedly get you to the top of the search engine rankings.  But are these actually legit?  Are they worth all the money that you’re paying them?

If you’re anything like me, you’re always getting contacted by people via email or LinkedIn who want you to hire them to help you increase your website traffic.  These people claim to have all the secrets but then hide it behind a fee that is often exorbitant.

The COVID-19 pandemic has a lot of devastating impacts around the world but one of the most common ones has been its effects on small businesses.  Due to lengthy lockdown periods, businesses that didn’t have the resources to wait it out were forced to downscale, lay off staff, and in a lot of cases – close completely.  It’s been a blood bath.

Cold calling is LITERALLY the worst. And I'm talking about both ends. You're a business owner or entrepreneur. You know those days where you are so freakin' busy with running your business and you have absolutely no time for anything else? Those are the days you wish...